Search Engine Optimization
What is Link Popularity?
Link popularity refers to the number and quality of links pointing to a webpage. It is an
extremely important method of improving your site's relevancy in search engines. High Link Popularity can improves search engine ranking
The logic behind link popularity is broken down into two parts:
The two most important websites to get links from are the Yahoo! Directory and the
Open Directory. Google will crawl and index sites that are listed in either, or both, of
- Quantity of Links - A link from page A to page B is a "vote" or
"recommendation" for page B. Therefore it is logical to conclude that a webpage
with 10,000 links pointing to it should be more relevant than one with only 10
links pointing to it. So try to get as many websites to link to yours as possible.
- Quality of Links - A vote from an authoritative source should carry more
weight than one from unknown source. For example, if you want to improve your
search engine rankings, which are more likely to give the best advice - search
engine optimization experts or car mechanics?
So try to get as many links from authoritative websites as possible. These
- major search engines such as Google.
- popular search portals such as MSN.
- popular web directories, such as the Yahoo! Directory and the Open
Directory or Dmoz.
- high trafficked sites, such as eBay, Amazon, and CNN.
- trade associations.
- trade magazines.
- industry experts.
I have seen websites achieve top rankings in Google merely with links from Yahoo! and
the Open Directory and no other sites. It clearly illustrates the influence those two web
directories have on Google.
There are three types of links that will increase the link popularity of your site; incoming,
internal, and to a lesser extent, outgoing links.
Incoming Link Popularity
Incoming link popularity refers to links pointing to a webpage from other people's
websites. It goes without saying that recommendation from a third-party should carry
more weight than one from the site's owner, simply because the third-party
recommendation should be less biased.
For this reason, search engines give incoming links the most weight out of the three link
* This article was originally written by Michael Wong
© Copyright 2002-5 - Michael Wong, Art Dacor USA LLC. All Rights Reserved.
A properly executed link building campaign will help boost your ranking with many search engines, but this is only part of the benefit. The quality sites that have agreed to link to you will also send you highly relevant traffic.
Link building is a laborious process, but if done properly it is most definitely worth the effort.